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The short list for winners in the out-door categories were posted today at the Palais des Festivals in Cannes. It appears around 400 pieces were chosen as finalists.
By many accounts, Nokia’s “World’s Biggest Sign Post” (top box) is favored to win the Grand Prix as part of an elaborate integrated campaign showing off the phone’s ability to point people to some of their favorite places (chosen by consumers via text). The arrow itself (hung from a crane) was short-listed in the ambient “special build” category. It’s pretty cool. It’s big. However, it is not among my favorites, of which two have been posted above.
Of special note is the piece from Y&R, Amsterdam entitled "Man." That's right: it's an ad for out-of-home media by Interbest Outdoor. Part of a campaign. Pretty cool, eh?
The other billboard for Fed Ex, "Mud" by BBDO Proximity in the Philippines, is an excellent use of strategy and space.
The outdoor Lions will be awarded tonite! I shall post about the winners tomorrow.
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